Coca-Cola and climate change

Oh, now a major corporation is suddenly concerned about global warming. According to a story in the New York Times last week, Coca-Cola is worried about its bottom line (i.e., its profits) because of a serious water shortage in, of all places, India and other areas across the globe experiencing drought.

These droughts have dried up the water needed to produce Coke’s soda, the Times reported, so now Coke’s vice president for environment and water resources (didn’t know they had one, did you?) told the Times “We see those events as threats.”

Ah, but the cynic will see the use of the word “threat” in the context not of the environment but in the obvious context of corporate income, corporate pay, pay for the board of directors, holding the line on the stock price.

Well, it’s good to know Coke is concerned as it is part of a “growing view among American business leaders and mainstream economists who see global warming as a force that contributes to lower GDPs (gross domestic product), higher food and commodity costs, broken supply chains and increased financial risks.”

Welcome aboard, American industry, the crazy, ultraliberal, climate change crazies are glad you’re with us.