Rudy Glockner, founder and CEO of Burgeon Outdoors, during the celebration of the Made in NH initiative on April 22 in Bedford. Courtesy photo

BEDFORD – State leaders, business owners and community partners gathered on April 22 to celebrate Made in NH, a new statewide initiative designed to unify, promote and amplify the businesses powering the state’s economy.

“From apparel, to art, to advanced manufacturing, there are countless fantastic products made right here in the Granite State,” said Gov. Kelly Ayotte. “I’m excited to launch this ‘Made in NH’ campaign and bring our business community together to highlight the talent, craftsmanship, and innovation happening across New Hampshire.”

The event, hosted by the state Department of Business and Economic Affairs and Wire Belt Company of America, highlighted the depth and diversity of New Hampshire’s business community, from handcrafted art to advanced manufacturing and introduced the platform offering branding, digital assets and promotional support for businesses across the state.

“Today is about bringing New Hampshire businesses together under one powerful, recognizable identity,” said BEA Commissioner Lucy Lange. “Made in NH elevates the state’s economic momentum, empowering established industries while attracting visionary entrepreneurs to build the future here. Together, we’re shining a light on the people and businesses that are moving New Hampshire forward.”

Several early adopters of the Made in NH brand attended the event, sharing their perspectives on the value of a unified state identity.

“Being part of Made in NH reinforces the pride we take in our work and our people,” said Jonathan Greer, CEO of Wire Belt Company of America. “It highlights the quality and precision that define manufacturing in this state and connects us to a broader community of businesses doing the same.”

At Burgeon Outdoors, Founder/CEO Rudy Glockner said the initiative answers customers’ questions.

“They want to know where products come from and what they stand for,” he said. “Made in NH helps tell our story, which is based on sustainability, craftsmanship and local impact.”

Tourism-based businesses also see the value of a strong, recognizable New Hampshire identity. Conway’s Tuckerman Brewing Company emphasized the connection between community character and visitor experience.

“Our success is tied directly to the strength of our community,” said Tuckerman Brewery Founder Kristen Neves. “Visitors come for the authenticity and Made in NH helps people connect with our story before they get here.”

Founded in 1959, Bond Optics components and coatings for aerospace, defense, and advanced technology applications.

“I could hire 10 people tomorrow,” said CEO Matthew Zabko. “Initiatives like Made in New Hampshire are key to attracting and retaining the talent we need. By elevating our visibility, we can highlight the strength of our state and ensure high-level jobs stay right here in New Hampshire.”

The Made in NH platform enables businesses to adopt a shared brand identity, access marketing tools, and be featured in a statewide database and website designed to increase visibility and recognition.

“If you’re a New Hampshire business, use it,” said Lange. “If you’re a consumer, look for it. If you’re a partner, help us promote it. Together, we’re telling the story of New Hampshire–one product, one service and one business at a time.”

Businesses interested in joining the Made in NH initiative can access branding tools, digital assets and registration information at MadeinNH.com.