MERRIMACK – Greensboro, N.C.-based Piedmont Truck Tires Inc. has been awarded the 2011 Dealer of the Year award from ASA Automotive Systems in Merrimack (formerly ASA Tire Systems). Greg Herring, CFO of Piedmont Truck Tires, accepted the award from Dave Vogel, ASA’s vice president of Sales at the ASA annual InfoExpo user conference in Atlanta, Ga.

The ASA Dealer of the Year award gives special recognition to one customer annually that has proven to be a strong partner by embracing technology and innovation, and assisting ASA in driving the development of its software solutions forward. Piedmont Truck Tires exemplifies these characteristics.

“It feels great to know that our efforts and hard work didn’t go unnoticed. We sure have set out to implement a lot of changes,” Greg Herring said.

Those many changes include installing TreadX, after years of using TireMax, along with SonicWall upgrades at all Piedmont locations. Other technologies that Piedmont will be implementing include electronic signature capture, an electronic document management system and handheld devices that will be used for Goodyear’s GTRACS system and ASA’s Carside and Mobility applications. An automated workflow, with TreadX’s Ship & Bill Retread Management application, is also in the works.

“We have always felt that the more information we could capture and make available to our customers, the better advantage we would have over our competitors,” Herring said. “We also wanted to be more efficient with our resources, and reduce the amount of effort needed to get the same results. We believe the steps we have taken will better enable us to compete now and in the future.”

Headquartered in Merrimack, ASA Automotive Systems develops and builds enterprise-wide software solutions, delivers support and services, and enables leading independent tire dealers and automotive service centers to achieve a maximum return on their information technology investment. ASA’s software tools help tire dealers and auto service centers manage all facets of their businesses and can be tailored to suit the ecommerce, order processing, accounting and business management needs of any size retail, wholesale, or retread operation. You can find them online at www.asatire.com.